Release timeline
A practical 30-day music release plan
Thirty days is enough to build a coordinated campaign when every week has one job and every action supports the same release story.
Days 30–22: foundation
Finalize positioning, audience, visual direction, metadata, distribution and campaign goals. Identify the strongest 10–20 seconds of the track.
Days 21–15: asset production
Film the hero content, variations, performance clips and supporting story. Write captions and prepare the editorial pitch.
Days 14–8: recognition
Begin the repeatable content sequence, contact collaborators and media, and collect early audience responses.
Days 7–1: concentration
Increase frequency around the best-performing angle, confirm links and assets, follow up outreach and prepare release-day posts.
Release and after
Publish the strongest content, respond quickly, monitor signals, retarget engaged viewers and continue the campaign around proven creative.
Questions, answered
Before you build your campaign
Can I use this for an album?+
Use it as the final 30 days, but begin the wider album narrative and single sequence earlier.
How often should I post?+
Post as often as you can sustain quality and learning. Consistency around a repeatable concept matters more than an arbitrary number.
Can Rollout personalize this plan?+
Yes. Rollout builds the schedule around your actual release, assets, story, audience and budget.
YOUR NEXT RELEASE DESERVES A SYSTEM.