Rollout resources
Music marketing guides artists can use today
Practical, experience-led frameworks for planning, promoting and measuring an independent music release.
Music rollout explained
What is a music rollout? A practical guide for independent artists
Learn what a music rollout is, what it should include and how independent artists can turn one release into a coordinated campaign.
Read the guide 02Independent artist guide
How to market a song before release
A practical pre-release music marketing guide covering positioning, content, Spotify pitching, audience building and release-week preparation.
Read the guide 03Release timeline
A practical 30-day music release plan
Use this 30-day music release plan to organize assets, content, Spotify pitching, outreach, release day and post-release optimization.
Read the guide 04Spotify pitching guide
Spotify editorial pitch examples that explain the campaign
Learn how to write a focused Spotify editorial pitch using sound, story, audience and marketing support without empty hype.
Read the guide 05Music marketing budget
How much should an independent artist spend on marketing?
Plan a realistic independent artist marketing budget across content, ads, assets and outreach—with clear rules for increasing or stopping spend.
Read the guide 06Independent artist playbook
How to market a single as an independent artist
A practical independent artist marketing plan for positioning, content, pitching, outreach, advertising and post-release decisions.
Read the guide 07Budget allocation examples
How to split a €100, €300 or €1,000 music marketing budget
Example music marketing budgets for independent artists, with allocations for content, advertising, outreach and campaign reserves.
Read the guide 08Release campaign diagnosis
Why your music release gets almost no streams
Diagnose the positioning, content, distribution, targeting and follow-up problems that stop independent music releases from reaching listeners.
Read the guide