Free independent artist tool
Music marketing budget calculator
Choose your budget and campaign goal to create a practical starting allocation. Test before scaling, keep a reserve and make every increase depend on meaningful results.
This is a planning framework, not a guarantee of streams, reach or revenue. Your genre, audience and available assets should change the final allocation.
Recommended starting allocation
€300 for release reach & streams
Content & assetsReusable videos, artwork and campaign variations
€90Paid testingSmall tests first; scale only proven creative
€126OutreachMedia, collaborators and campaign logistics
€39Performance reserveUnlock only after meaningful campaign signals
€45How to use the result
A budget is a decision system—not a prediction.
Protect the assets required to release professionally, test more than one creative message and keep part of the budget uncommitted. Move that reserve only when the campaign produces the action you selected as meaningful: qualified listening, saves, audience growth, replies or conversions.
See the €100, €300 and €1,000 examples →