Music release planning
Your complete music release plan, day by day
Stop improvising the week your song comes out. Rollout builds the pre-release, release-day and post-release sequence around your actual deadline.
A timeline that works backwards
Rollout starts with your release date and turns the remaining time into prioritized actions, deadlines and deliverables.
Three campaign phases
Build anticipation before release, concentrate attention on release day and extend momentum after the first weekend.
- Pre-release positioning and asset preparation
- Release-week publishing and outreach
- Post-release retargeting, follow-up and optimization
Change without starting again
If the release date, budget or available content changes, the plan can be adjusted without rebuilding the campaign from scratch.
Questions, answered
Before you build your campaign
When should I start planning a release?+
Four to six weeks is useful for most singles, but Rollout adapts to shorter deadlines and identifies the highest-priority actions.
Does the plan include release day?+
Yes. It covers preparation, release-day execution and post-release follow-up.
Can I export the calendar?+
Yes. Campaign actions can be exported to your calendar.
YOUR NEXT RELEASE DESERVES A SYSTEM.