Music marketing campaign builder
Build a music marketing campaign artists can actually execute
Rollout turns your music, story, release date and budget into a practical campaign—not generic advice. Every recommendation is built to tell you what to do next, what to publish and what to measure.
Everything your campaign needs
Your strategy is organized around positioning, audience, content, outreach, paid media and measurable goals.
- A polished campaign dashboard and daily action plan
- Ready-to-film scripts, shot lists, hooks and captions
- A release calendar you can export in one click
- Budget allocation, Spotify editorial pitch and media emails
- Progress tracking, reporting and one-click strategy adjustments
Built for independent artists
You do not need a label team or a large budget. Rollout adapts the plan to the assets, time and money you actually have.
Experience inside the system
Rollout was developed and refined by artist and producer Solomane using 15+ years of hands-on experience across 50+ releases and strategies behind 800K+ streams.
Questions, answered
Before you build your campaign
What is a music marketing campaign?+
It is the coordinated plan that connects positioning, content, release timing, audience growth, outreach, paid promotion and measurement around a release.
Does Rollout promote the song for me?+
Rollout creates the strategy, assets and daily execution system. You publish and operate the campaign, with human supervision available in selected packages.
Can I use it for any genre?+
Yes. The campaign is generated from your genre, story, audience, goals, budget and release date.
YOUR NEXT RELEASE DESERVES A SYSTEM.